I love this! You know I am on the podcasting bandwagon and have been for years. The challenge for me is the move beyond audio-only to virtually everything needing to also include a video component, which raises the bar of cost, prep time, editing time, and the number of things that need to go right.
And, as Rob notes in his comment, there was a way to attract a crowd by showing up where the people were. In the digital space, especially those governed by algorithms, "where the people are" is a much different thing. Millions upon millions may listen to podcasts, but it doesn't mean they will find yours.
I love the comparison of field preaching to podcasting. One of the challenges for me is attracting listeners outside of my own bubble. In field preaching, Wesley met a lot with folks who didn't attend church or were nominal at best followers of Jesus. The reach was wide. This is a challenge for those with niche Christian (or denominational) podcasts. Thanks for the post, Ryan!
I agree absolutely. Marketing podcasts is so hard these days. Organic reach is tricky at best, and paid advertising can feel like a waste if you're looking for a true niche. (Especially when your niche is a topic companies like Meta will no longer allow you to target.)
I love this! You know I am on the podcasting bandwagon and have been for years. The challenge for me is the move beyond audio-only to virtually everything needing to also include a video component, which raises the bar of cost, prep time, editing time, and the number of things that need to go right.
And, as Rob notes in his comment, there was a way to attract a crowd by showing up where the people were. In the digital space, especially those governed by algorithms, "where the people are" is a much different thing. Millions upon millions may listen to podcasts, but it doesn't mean they will find yours.
I love the comparison of field preaching to podcasting. One of the challenges for me is attracting listeners outside of my own bubble. In field preaching, Wesley met a lot with folks who didn't attend church or were nominal at best followers of Jesus. The reach was wide. This is a challenge for those with niche Christian (or denominational) podcasts. Thanks for the post, Ryan!
I agree absolutely. Marketing podcasts is so hard these days. Organic reach is tricky at best, and paid advertising can feel like a waste if you're looking for a true niche. (Especially when your niche is a topic companies like Meta will no longer allow you to target.)