Yes, all of this. I have encountered Kevin Kelly's "1000 True Fans" principle before, and I recently heard a similar sentiment echoed by Ricky Gervais. Shooting for everyone is a waste of resources in today's world. Better to redirect that effort into finding the people who need and/or will connect with what you specifically do in a meaningful and personal way. You find the right number of those, and your podcast can survive without ever needing to compete with celebrities.
Yes, all of this. I have encountered Kevin Kelly's "1000 True Fans" principle before, and I recently heard a similar sentiment echoed by Ricky Gervais. Shooting for everyone is a waste of resources in today's world. Better to redirect that effort into finding the people who need and/or will connect with what you specifically do in a meaningful and personal way. You find the right number of those, and your podcast can survive without ever needing to compete with celebrities.
So many podcasts out there. Shout out to all who have stuck with it!
Thank you Ryan for this! Having just started my podcast, this gives me some insight into how to manage my expectations and gauge "success".